About us

Britain’s most scenic journeys, all in one place

Great Scenic Journeys helps transform, promote and accredit the collection of scenic transport routes across the UK and beyond, pairing buses, trains and ferries with the attractions, walks and places they take you.

Our story

Great Scenic Journeys grew out of work on First Group’s ‘Adventures by Bus’ programme in Devon and Cornwall. We saw how much a beautiful bus, train or boat route adds to a day out, and how rarely the journey and the destination are joined up for the people travelling.

Transport operators spend millions marketing their services, and attractions spend millions marketing their destinations, yet almost nobody brings the two together. We set Great Scenic Journeys up to do exactly that: to shine a light on scenic routes, connect them to the attractions, walks and events around them, and help operators improve the experience for their customers.

Today we’re building that into a single place to plan a car-free day out anywhere in the country, with real bus timetables, maps, and the places worth stopping for, all in one journey.

What we believe

Better for well-being
Travel and exploring are renowned for improving mental health and well-being, a scenic day out is good for you.
Kinder to the planet
Leaving the car behind cuts your carbon footprint, ever more so as operators move to electric and other sustainable measures.
Accredited service
Every operator we feature is verified by our customer-experience assessors and accredited for delivering quality service.
Discovery made easy
Find hidden gems and stunning landscapes from the comfort of your seat, the journey is part of the day out.

Meet the team

A team from across transport, technology, customer experience and marketing.

Giles Fearnley
Chair
Giles has founded and sold train and bus companies and served as a bus-division CEO; he is non-executive chair of several companies.
Alex Warner
Chief Executive
Chair and managing director across the transport and logistics sector, Alex founded and sold his own consultancy and is a renowned customer-experience expert.
Andrew Penn
Chief Technology Officer
Founder and owner of a technology business, Andrew builds the websites, apps and digital products behind Great Scenic Journeys.
Lynette Ousby
Customer Experience & Technology
A technology CEO in the health sector, Lynette has a track record of leading large customer-experience, sales and IT teams and creating compelling tech products.
Steve Turner
Strategic Adviser
Founder of the £200m-turnover CMAC Group, which he sold to ComfortDelGro, and chair of leisure company Forward Travel, Steve brings deep commercial and leisure-sector experience.
Noah Warner
Social Media & Business Development
A social-media specialist who has grown accounts to several million engagements, Noah also leads business development.
Zac Slater
Marketing Executive
Zac joined as marketing executive and runs our social media day to day.